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Dear Journalist: Stuff PR Pros Like

Dear Journalist,
Yeah, it’s me again. The PR “flack.” We tend to have a love-hate relationship:  you hating us and the countless number of pitches you receive that may/may not be relevant , but loving the story ideas that fit your beat. I just love my client/organization/ruler of the universe CEO being featured on your front [...]

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E-mail Etiquette and Why it's Important

Email etiquette. It’s something that seems to be simple – but it is also a lasting first impression. I receive numerous e-mails from students, and lately I have noticed that more often than not, they write as if it is an extension of a text message or a previous conversation we have already had. So, [...]

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Do You have Passion for Your Job?

I’m going to go off of public relations and associations for this blog post – and get a little personal. You can read it and take from it, or you can ignore it.
In hard economic times and hearing about how many people hate their jobs, are losing their jobs, etc – I have to ask [...]

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The Resume Cloud: A Simple Tool With Benefits for Candidates and Recruiters

*The below blog post is co-authored with my good friend Jason Sprenger (@jasonsprenger on Twitter), a PR and Marketing Professional in the Minneapolis area. I have forgiven him for being a Vikings fan, so you should too. (Go Pack!)
Of course, we all know that a resume can make all the difference for a candidate trying to [...]

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Social Media isn't a band-aid for Communication Value

Blasphemy! Social Media is all kinds of awesome, I know.  On a professional scale, I can connect quicker, network just as well, and I have found so many valuable mentors on social media. I’m worried, though, on a personal level. 
I find myself emailing and texting a lot quicker than I will pick up the phone. [...]

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Bridging the Generational Gap: How do we overcome it?

*The below blog topic is based off a discussion that the 25 students of the ASAE Leadership Academy had at the Great Ideas 2009 Conference. The discussion was how we as an academy could bridge the gap between our generation and seasoned association folks, and the difficulties we had at the conference in terms of [...]

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Response Time Between Students and PR Pros

I was asked recently what makes me want to help some graduates over others. I tend to be quite outspoken in my opinions on proper etiquette, especially when I take time out of my busy schedule to help someone. And that’s what it is – PR pros are extremely busy people, but they are always [...]