communications
Let’s Go Fishing: PR Pitch v. Engagement
Nov 9th
“The word pitch should be taken out of every PR pro’s vocabulary.”
Words that were uttered by a colleague of mine while we had coffee last week – and left me slightly taken aback. Why, you may ask? To me, it’s just a word. An industry standard, and one that is common jargon.
His point was that it [...]
It’s Always Sunny in PR
Nov 5th
LAF Note: This post was written by regular contributor Katie Wall.
For those of you who have never seen the FX show “It’s Always Sunny in Philadelphia” you should check it out. Basically, the show is about three guys and a girl in their late twenties who own a bar in Philadelphia and are constantly coming [...]
Building Relationships with the Media
Oct 28th
This post was written by regular contributor Chevis English.
Relationships. In the field of public relations, I am always told how important it is to create relationships with the media. But, how does one starting their career go about creating these relationships?
When I was an intern, I was lucky to have mentors who let me pitch [...]
Control the Conversation – Or Go with the Flow?
Oct 26th
A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others. Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]
Truman Figured It Out, But Have You? Pay-for-Play Permeates Your News
Oct 23rd
LAF Note: This guest post was written by the fabulous Jenny Schmitt.
In the hit movie, The Truman Show, everyone’s in on the show except the central character. The 24-hour-a-day show conveniently works in commercials through product placements. While it provides comic points in the movie, most of us now readily accept product placements in [...]
From {Young Minds}: Updating the Interview Process to Find Qualified PR, SM Pros
Oct 14th
LAF Note: This Young Minds post was written by Heather Whaling. Heather might be a director of PR, but still under 30 – and offers an interesting twist to the series.
By now, we’ve probably all heard about companies that thought they hired a “PR 2.0″ rock star — only to discover the person signed up [...]
Blanket PR Approaches Never Work
Oct 5th
There’s an Office quote where Michael says that fax machines are for dinosaurs. Can’t recall the episode, but you get the mentality.
With the invention of the internet, the ability to make electronic press kits and now social media – I’ve heard many PR professionals talk as if pitching and communicating can only be done one [...]
