Laura Fernandex
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Posts by Laura Fernandex
PR Questions: Telling the client it’s a bad idea
November 25, 2009 - 5:24 am
Posted in business etiquette, chevis english, communication, ethics, public relations, tone | Comments
This post was written by regular contributor Chevis English.
What do you do when a client is asking you to do something that you know is not in their best interest?
One day, I will be the person discussing ideas with clients and I will need to know the polite and professional way to stand up to [...]
u30pro Is Thankful For…… (#Tweetsgiving 2009)
November 23, 2009 - 11:49 am
Posted in #u30pro, Gen Y, community, david spinks, Laura Fernandex, relationships, under 30 professionals | Comments
Here at #u30pro, we didn’t really set out to do anything special. For us, it was a place to bring together all ages to discuss the generations gap and what we could do to overcome it. Over the past few months, we’ve grown a community of smart individuals that challenge us on a daily basis. [...]
A Gatsby World of Public Relations
November 22, 2009 - 9:23 am
Posted in PR definition, PR verbage, Laura Fernandex, public relations, social media | Comments
Fitzgerald is tied with Orwell as my favorite author, so it makes sense that The Great Gatsby is well-worn on my bookshelf. By the time it was assigned as reading in 10th grade, I had read it more times than I could count. Fitzgerald’s way of describing Gatsby made me want to be a writer.
Theres [...]
Direct or Step Down: How SM Differs from Traditional PR
November 19, 2009 - 12:25 pm
Posted in PR 2.0, PR definition, PR verbage, branding, Laura Fernandex, relationships, social media, tone, twitter, under 30 professionals, young professionals | Comments
I’m a pretty passionate person when it comes to my career in public relations and social media. Ask any one of my friends – they will tell you that I’m a direct individual in my personal life. In my career in traditional PR, I am able to step back, learn from other ideas and work [...]
I Am The Most Important Person on Twitter
November 19, 2009 - 7:23 am
Posted in PR 2.0, katie wall, public relations, social media, tone, twitter | Comments
LAF Note: This post was written by regular contributor Katie Wall.
I recently sat down with a senior level public relations professional and was shocked to hear what he had to say about social media – particularly Twitter.
“I think that Twitter for personal use is laughable,” he said. “What’s the point unless you’re announcing that there [...]
What’s In Your PR Handbag/Briefcase?
November 16, 2009 - 8:46 am
Posted in PR verbage, public relations, relationships, social media, tone | Comments
I had the pleasure of speaking to my friend Linda Jacobson’s PR Principles class at my alma mater last Monday. After the discussion, I went to go get my keys – and had lost them. This isn’t a surprise – my handbag is so big, that best friend Brad tells me I don’t need to [...]
PR/SM Braniacs: Round One with #PRBC
November 10, 2009 - 5:55 am
Posted in #prbc, PR/SM Brainiacs, public relations, relationships, social media, tone, twitter | Comments
I opened up an idea to my community a few weeks ago: a panel of professionals that could answer submitted questions about PR and Social Media. I asked #prbc to be the first group and asked them four questions. Since they are a chatty bunch with great insight, I will be posting one question at a [...]
