PR 2.0
Direct or Step Down: How SM Differs from Traditional PR
Nov 19th
I’m a pretty passionate person when it comes to my career in public relations and social media. Ask any one of my friends – they will tell you that I’m a direct individual in my personal life. In my career in traditional PR, I am able to step back, learn from other ideas and work [...]
I Am The Most Important Person on Twitter
Nov 19th
LAF Note: This post was written by regular contributor Katie Wall.
I recently sat down with a senior level public relations professional and was shocked to hear what he had to say about social media – particularly Twitter.
“I think that Twitter for personal use is laughable,” he said. “What’s the point unless you’re announcing that there [...]
Let’s Go Fishing: PR Pitch v. Engagement
Nov 9th
“The word pitch should be taken out of every PR pro’s vocabulary.”
Words that were uttered by a colleague of mine while we had coffee last week – and left me slightly taken aback. Why, you may ask? To me, it’s just a word. An industry standard, and one that is common jargon.
His point was that it [...]
It’s Always Sunny in PR
Nov 5th
LAF Note: This post was written by regular contributor Katie Wall.
For those of you who have never seen the FX show “It’s Always Sunny in Philadelphia” you should check it out. Basically, the show is about three guys and a girl in their late twenties who own a bar in Philadelphia and are constantly coming [...]
Building Relationships with the Media
Oct 28th
This post was written by regular contributor Chevis English.
Relationships. In the field of public relations, I am always told how important it is to create relationships with the media. But, how does one starting their career go about creating these relationships?
When I was an intern, I was lucky to have mentors who let me pitch [...]
Control the Conversation – Or Go with the Flow?
Oct 26th
A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others. Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]
Truman Figured It Out, But Have You? Pay-for-Play Permeates Your News
Oct 23rd
LAF Note: This guest post was written by the fabulous Jenny Schmitt.
In the hit movie, The Truman Show, everyone’s in on the show except the central character. The 24-hour-a-day show conveniently works in commercials through product placements. While it provides comic points in the movie, most of us now readily accept product placements in [...]
