Laura Fernandex
Social Media Presence Won’t Land You a Job
Nov 30th
Having a presence on social media won’t land you a job. I was flabbergasted (awesome word) to hear a mentee of mine say the “career center told her to join Twitter and promote herself only.”
You know how social media can help you land a job? By the type of presence you create. A shameless self [...]
u30pro Is Thankful For…… (#Tweetsgiving 2009)
Nov 23rd
Here at #u30pro, we didn’t really set out to do anything special. For us, it was a place to bring together all ages to discuss the generations gap and what we could do to overcome it. Over the past few months, we’ve grown a community of smart individuals that challenge us on a daily basis. [...]
A Gatsby World of Public Relations
Nov 22nd
Fitzgerald is tied with Orwell as my favorite author, so it makes sense that The Great Gatsby is well-worn on my bookshelf. By the time it was assigned as reading in 10th grade, I had read it more times than I could count. Fitzgerald’s way of describing Gatsby made me want to be a writer.
Theres [...]
Direct or Step Down: How SM Differs from Traditional PR
Nov 19th
I’m a pretty passionate person when it comes to my career in public relations and social media. Ask any one of my friends – they will tell you that I’m a direct individual in my personal life. In my career in traditional PR, I am able to step back, learn from other ideas and work [...]
You Talk the Talk, but can you Walk the Social Media Walk?
Nov 2nd
Expert. Guru. Genius. Ninja. All words we hear in this social media realm. As my friend Kasey Skala asked me today: “What the heck is a social media ninja?”
In a space so new, it’s easy to spout off whatever you want, on any given topic, and be taken seriously. Everyone wants to sound knowledgeable and [...]
Control the Conversation – Or Go with the Flow?
Oct 26th
A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others. Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]
Do Personal Brands Exist?
Oct 19th
Since social media has been the foundation of PR 2.0, the phrase ‘personal brand’ has floated out of everyone’s mouth. But do we really know what it means? Are you spouting off buzz words? Does a personal brand even exist, or have a place in our field?
You can’t have a personal brand without mixing in [...]
