PR verbage
A Gatsby World of Public Relations
Nov 22nd
Fitzgerald is tied with Orwell as my favorite author, so it makes sense that The Great Gatsby is well-worn on my bookshelf. By the time it was assigned as reading in 10th grade, I had read it more times than I could count. Fitzgerald’s way of describing Gatsby made me want to be a writer.
Theres [...]
Direct or Step Down: How SM Differs from Traditional PR
Nov 19th
I’m a pretty passionate person when it comes to my career in public relations and social media. Ask any one of my friends – they will tell you that I’m a direct individual in my personal life. In my career in traditional PR, I am able to step back, learn from other ideas and work [...]
What’s In Your PR Handbag/Briefcase?
Nov 16th
I had the pleasure of speaking to my friend Linda Jacobson’s PR Principles class at my alma mater last Monday. After the discussion, I went to go get my keys – and had lost them. This isn’t a surprise – my handbag is so big, that best friend Brad tells me I don’t need to [...]
Let’s Go Fishing: PR Pitch v. Engagement
Nov 9th
“The word pitch should be taken out of every PR pro’s vocabulary.”
Words that were uttered by a colleague of mine while we had coffee last week – and left me slightly taken aback. Why, you may ask? To me, it’s just a word. An industry standard, and one that is common jargon.
His point was that it [...]
PR Lessons: Nothing is ever 'off the record'
Sep 15th
President Obama said what we were all thinking about Kanye in a CNBC interview – that he’s a jacka** for the stunt he pulled on poor Taylor Swift at the VMAs. ABC’s Terry Moran overheard it, then tweeted it. President has a right to an opinion, yes- but the bad thing is that he represents [...]
Are PR Pros Entitled to an Opinion?
Jul 29th
As PR professionals, we represent a client, brand and organization. Even if it’s not between the 9-5, we are still representatives to a point after work hours. I work for an organization that takes no stance on political issues – which is unusual for an association. When talking with the media, I am representing my [...]
Kick-*BEEP* Start to the Summer for T.G.I. Friday's – Good PR Move?
Jul 24th
I never do two posts in one day, but this one is itching to be written.
T.G.I. Fridays has a new promotion out: BYOB Summer (Bring Your Own Buddies.) You can read it here. In the lead sentence, they used the word “kick-ass.”
No, I’m not joking, PR pros. So here’s my take on pros and cons.
Pros:
1. [...]
