Direct or Step Down: How SM Differs from Traditional PR
Nov 19th
I’m a pretty passionate person when it comes to my career in public relations and social media. Ask any one of my friends – they will tell you that I’m a direct individual in my personal life. In my career in traditional PR, I am able to step back, learn from other ideas and work [...]
I Am The Most Important Person on Twitter
Nov 19th
LAF Note: This post was written by regular contributor Katie Wall.
I recently sat down with a senior level public relations professional and was shocked to hear what he had to say about social media – particularly Twitter.
“I think that Twitter for personal use is laughable,” he said. “What’s the point unless you’re announcing that there [...]
PR/SM Braniacs: Round One with #PRBC
Nov 10th
I opened up an idea to my community a few weeks ago: a panel of professionals that could answer submitted questions about PR and Social Media. I asked #prbc to be the first group and asked them four questions. Since they are a chatty bunch with great insight, I will be posting one question at a [...]
You Talk the Talk, but can you Walk the Social Media Walk?
Nov 2nd
Expert. Guru. Genius. Ninja. All words we hear in this social media realm. As my friend Kasey Skala asked me today: “What the heck is a social media ninja?”
In a space so new, it’s easy to spout off whatever you want, on any given topic, and be taken seriously. Everyone wants to sound knowledgeable and [...]
Control the Conversation – Or Go with the Flow?
Oct 26th
A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others. Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]
From {Young Minds}: Do you Believe or Settle?
Oct 21st
LAF Note: This Young Minds post was written by Jackie Adkins.
Hello. My name is Jackie Adkins and my social security number is none of your beeswax. Todd Davis, CEO of Lifelock, on the other hand, his social security number can be found on the home page of his website.
Talk about believing in your own product.
This [...]
From {Young Minds}: Updating the Interview Process to Find Qualified PR, SM Pros
Oct 14th
LAF Note: This Young Minds post was written by Heather Whaling. Heather might be a director of PR, but still under 30 – and offers an interesting twist to the series.
By now, we’ve probably all heard about companies that thought they hired a “PR 2.0″ rock star — only to discover the person signed up [...]
