branding
Direct or Step Down: How SM Differs from Traditional PR
Nov 19th
I’m a pretty passionate person when it comes to my career in public relations and social media. Ask any one of my friends – they will tell you that I’m a direct individual in my personal life. In my career in traditional PR, I am able to step back, learn from other ideas and work [...]
You Talk the Talk, but can you Walk the Social Media Walk?
Nov 2nd
Expert. Guru. Genius. Ninja. All words we hear in this social media realm. As my friend Kasey Skala asked me today: “What the heck is a social media ninja?”
In a space so new, it’s easy to spout off whatever you want, on any given topic, and be taken seriously. Everyone wants to sound knowledgeable and [...]
Control the Conversation – Or Go with the Flow?
Oct 26th
A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others. Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]
Do Personal Brands Exist?
Oct 19th
Since social media has been the foundation of PR 2.0, the phrase ‘personal brand’ has floated out of everyone’s mouth. But do we really know what it means? Are you spouting off buzz words? Does a personal brand even exist, or have a place in our field?
You can’t have a personal brand without mixing in [...]
I love your blog! (psst… Or Not.)
Oct 8th
LAF Note: This post was written by regular contributor Katie Wall.
Back in college, my roommates and I had a theory that “Reality TV makes people mean.” It’s easy to criticize a character in a movie or TV show for their flaws, but we would always seem to forget that the people [...]
There's More to a Millennial than Updating Your Profile
Sep 17th
Collaborative post by Kasey Skala and Laura Fernandex. You can find them on Twitter at @kmskala and @CubanaLAF.
A blog post went up today on the PRSA ComPRhension blog that was titled Status Updates: Millennial Staffers Can Update Your Social Media Plans. Kasey Skala and Laura Fernandex are both PRSA members (Minnesota and Ft. Worth, respectively) [...]
PR Lessons: Nothing is ever 'off the record'
Sep 15th
President Obama said what we were all thinking about Kanye in a CNBC interview – that he’s a jacka** for the stunt he pulled on poor Taylor Swift at the VMAs. ABC’s Terry Moran overheard it, then tweeted it. President has a right to an opinion, yes- but the bad thing is that he represents [...]
