press release
It’s Always Sunny in PR
Nov 5th
LAF Note: This post was written by regular contributor Katie Wall.
For those of you who have never seen the FX show “It’s Always Sunny in Philadelphia” you should check it out. Basically, the show is about three guys and a girl in their late twenties who own a bar in Philadelphia and are constantly coming [...]
Blanket PR Approaches Never Work
Oct 5th
There’s an Office quote where Michael says that fax machines are for dinosaurs. Can’t recall the episode, but you get the mentality.
With the invention of the internet, the ability to make electronic press kits and now social media – I’ve heard many PR professionals talk as if pitching and communicating can only be done one [...]
Three Signs You’re a PR Pro
Sep 28th
Public Relations is ever changing – and as it becomes more integrated with marketing and advertising, we are starting to see many new facets of PR professionals. So what constitutes as a PR professional? We’ve discussed the definition, but what about types of people? Types of personalities? We will never all be the same, but [...]
PR Pros: It's Never Our Work, but the Brand's Work
Sep 3rd
So I was feeling a little blue yesterday because a press release I wrote went through two people, but then was edited hardcore by the third. We’ve all felt it – we put a lot of effort into something, and it comes back with a ton of red. Sometimes we take it personally, but as [...]
Don't Pitch. Yell.
Aug 5th
LAF Note: This is a guest blog post by Stuart Foster. Stuart Foster is a marketing consultant in the Boston area. He specializes in brand management, social media, and blog outreach. He authors a blog at Thelostjacket.com and is a Social Media Strategist at Mullen.
You should never write anything that you wouldn’t feel comfortable yelling [...]
RIP Press Release?
Aug 3rd
“The press release is dead.”
…….. I don’t think so.
I keep hearing this, and from some top notch names. The language is pretty strong – from my taking, this means that we have to use other forms of communication and not touch the press release. I take from it that its a useless tool that will [...]
Kick-*BEEP* Start to the Summer for T.G.I. Friday's – Good PR Move?
Jul 24th
I never do two posts in one day, but this one is itching to be written.
T.G.I. Fridays has a new promotion out: BYOB Summer (Bring Your Own Buddies.) You can read it here. In the lead sentence, they used the word “kick-ass.”
No, I’m not joking, PR pros. So here’s my take on pros and cons.
Pros:
1. [...]
